Wednesday, March 17, 2010

Villar biggest political ad spender

By Nikko Dizon
Philippine Daily Inquirer
First Posted 18:57:00

Filed Under: Advertising, Politics, Inquirer Politics

Original Story:

MANILA, Philippines—Nacionalista Party standard-bearer Senator Manuel Villar continues to be the biggest political ad spender among the presidential candidates one month into the official campaign for the May 2010 elections, an election watchdog monitoring campaign expenses said Wednesday.

In its latest report, the Pera't Pulitika Network said that Villar spent a total of P195.1 million in total advertising value in print, radio and TV, from Feb. 9 to March 15.

Following closely is Senator Benigno Aquino III who spent P154.6 million for the same period.

Deposed president Joseph Estrada had spent P103.2 million.

The figures were based on the monitoring of AC Nielsen and does not include the discounts given by the networks and newspapers, Malou Mangahas, executive director of the Philippine Center for Investigative Journalism (PCIJ) and a member of the election watchdog said in a press conference Wednesday.

Administration bet, former Defense Chief Gilbert Teodoro had spent P330,680 while evangelist Bro. Eddie Villanueva spent P149,252 for his political ads.

In a report for Pera't Pulitika, PCIJ said that Villar, Aquino, and Estrada "have already used up more than half of their allowed air time" in ABS CBN and GMA 7 networks. Candidates are given up to 120 minutes of airtime for their political ads for each TV network.

Original Story:

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